NuMu — My UX design process

As a UX challenge, a firm(that shall not be named) has been approached by a large college fraternity — NuMu — to design an interactive map for matriculating students.

They’d like users to search through colleges and universities around the world to see which NuMu chapter is located at any given school.

My Task: Translating given data spread (literally a colorful excel spreadsheet) into actionable insights for design.

Meet NuMu

NuMu Mission

__________________

Data Overview

344 alumni chapters.
379 active-student chapters.

48 had affiliations.

Phase 1: Discovery

Phase 2: Persona Development

“As a prospective student, I want to be able to distinguish students chapters from alumni chapters, so that I can only see the ones relevant for me to join.”

A product for Student Sam MUST have:

  • Be able to filter active-student chapters from alumni chapters
  • Be able to locate and contact them

GOOD TO HAVE:

  • See the outreach of fraternities through their affiliations

“As an alumni, I want to find fraternities closest to me,

so I can easily engage with them.”

A product for Alumni Adam MUST have:

  • Be able to research both college and alumni fraternities
  • Be able to easily locate and contact them

GOOD TO HAVE:

  • See the outreach of fraternities through their affiliations

Phase 3: Task Flows

Scenario 1

Scenario 2

Scenario 3

Phase 4: Early Findings + Design Implications

Rough mapping of data insights

Further areas of research

Check out my last UI/UX sprint here: SKINSCAPE

Find my published research papers here: https://www.researchgate.net/profile/Neha_Mann2

Find my published research papers here: https://www.researchgate.net/profile/Neha_Mann2