NuMu — My UX design process

Meet NuMu

A fraternity from Atlanta, GA who wants to create a unified locator platform for fraternities globally.

NuMu Mission

Create a holistic view of global fraternities while enabling a user to locate and contact a fraternity chapter of his choice.

Data Overview

723 chapters recorded.

Phase 1: Discovery

Phase 2: Persona Development

“As a prospective student, I want to be able to distinguish students chapters from alumni chapters, so that I can only see the ones relevant for me to join.”

A product for Student Sam MUST have:

  • Be able to research fraternities
  • Be able to filter active-student chapters from alumni chapters
  • Be able to locate and contact them

GOOD TO HAVE:

  • Be able to distinguish NuMu chapters
  • See the outreach of fraternities through their affiliations

“As an alumni, I want to find fraternities closest to me,

so I can easily engage with them.”

A product for Alumni Adam MUST have:

  • Check proximity of fraternities
  • Be able to research both college and alumni fraternities
  • Be able to easily locate and contact them

GOOD TO HAVE:

  • Be able to distinguish NuMu chapters
  • See the outreach of fraternities through their affiliations

Phase 3: Task Flows

Scenario 1

Active Student differentiates between student and alumni chapters.

Scenario 2

Prospective student differentiates between student and alumni chapters.

Scenario 3

Alumni locates nearby fraternities to engage with.

Phase 4: Early Findings + Design Implications

Rough mapping of data insights

Further areas of research

Low-fidelity contextual inquiry of the 3 scenarios to identify pain points in the current state of the user flow.

Check out my last UI/UX sprint here: SKINSCAPE

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Find my published research papers here: https://www.researchgate.net/profile/Neha_Mann2

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